Helping teams and leaders elevate trust, a prerequisite for innovation.

TRUSTED BY

Meet Our Founder, Amy Andrews McMaster

Trust is a key driver of performance and innovation.

The most rewarding investments any organization can make are those which strengthen, solidify, and transform the relationships that unite the people who comprise it into a whole that is greater than the sum of its parts.

Upleveling these relationships offers the single best way for your organization to not just survive but to thrive in the face of rapid change and inevitable challenges.

Amy helps leaders and teams apply practical strategies for greater connection. She is a Certified Dare to Lead™ Facilitator with Brené Brown Education and Research Group, Professional Certified Coach with the International Coaching Federation, and founder of Chief Soul Officer.

Gratitude From Our Amazing Clients

  • I love, love, love you so much. Thank you for awakening the soul of our team. I love that you are adding more soul language and spirit into your work. It’s perfect. I didn’t have the vocabulary before, but that’s your gift- you have ignited the soul of my team. And for that, I am so incredibly grateful.

    — DIRECTV

  • Working with Amy was an absolute game-changer for our team! We were facing some tough challenges that were taking a toll on our culture and productivity. Amy's restorative approach allowed us to navigate through the tension with honesty, transparency, and strategic thinking. Her incredible gifts created an environment where trust was repaired, and we regained our momentum. Learning from her was an absolute treat – she's truly a transformative force!

    — VALE - Venture Academy of Leadership & Entrepreneurship

  • "I can’t tell you how much I appreciate you breathing your energy into Region 9. Our staff loves working with you and we have already had many “Amy” opportunities since you were here. You are an impressive trainer, and it is evident you give it your soul."

    — Region 9 Education Cooperative

  • "Amy worked with my team when we were experiencing growth and shift and many of my team members were new. She provided us with the communication we needed in order to get on the same page and really gel as a team. Everyone loved what she did for us and we have had her back many times since. We highly recommend her!"

    — Metro State University

  • "Thank you for bringing out the best in our leadership team and for giving us such rich resources to be better communicators, connectors and leaders together! Our team gave you the highest evaluation score of all the speakers."

    — BRIDGE Healthcare Partners

  • "Each time we work together, I am wowed!”

    — Whole Foods

Speaking & Facilitation

As a Certified Dare to Lead™ Facilitator with Brené Brown Education and Research Group, Amy offers speaking engagements and leadership workshops.

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Coaching

Culture change demands behavior change which requires commitment, practice, and the willingness to step outside our comfort zone. Coaching can help individuals and teams.

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Consulting

We help organizations create braver cultures where team members feel a sense of belonging, purpose, and engagement. Courageous cultures drive success.

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Ways To Work With Me

Learn More About Our Mission, Vision, and Values

Leadership—with SOUL

We are deeply committed to our values and consistently embody them in our actions. Our mission and vision are key to this commitment, steering us to align our actions and decisions with these fundamental values. For us as an organization, adhering to our values is vital; it molds our culture, fuels our success, and guarantees that we make a positive difference in all our endeavors.